As a seasoned marketing and sales executive with over 40 years of experience, Vic specializes in transforming client strategies into actionable digital marketing activities that generate leads that are then converted using highly effective sales strategies.
“Marketing and Sales are the engine of business” – Vic LeBouthillier
His experience in marketing and sales has caused a passion towards a lifelong journey towards understanding the anatomy of persuasion. Using the concept that a high TQ (trust Quotient) must be established with a prospect before they will make the decision to use your service/product. The articulation in developing a high TQ begins the first time a prospect hears/makes contact with your company, and in every contact thereafter till they become a client. Every contact is the opportunity to build the TQ…so let’s do it right!
“Marketing creates sales opportunities which in essence is about building a high Trust Quotient where the client trusts you to enter into a working relationship” – Vic LeBouthillier
Having gained industry intelligence across a diverse sector of industries and geographic cultures, Vic brings a unique industry understanding to each client project. His leadership of the Streamline marketing and sales consulting team reflects a commitment to delivering measurable results for clients.
Marketing Strategist
Shivani specializes in gaining a deep understanding of a client’s current processes and goals. By thoroughly analyzing their existing strategies and operations, she identifies the key drivers of their progress and areas for improvement. With this insight, Shivani crafts customized strategies that align with the client’s vision and guide them toward achieving their objectives efficiently and effectively.
Shivani’s professional journey began with an MBA specializing in business administration and marketing. Over the next decade, she built extensive experience working in marketing roles across both small and large organizations in India and Western Europe. Now based in Canada, she dedicates her expertise to helping North American businesses achieve their full potential.
Her passion for understanding consumer behavior led her to pursue a Master’s degree in Psychology in 2017, enhancing her ability to connect deeply with client needs and create strategies that truly resonate with their target audiences. Shivani’s unique blend of marketing acumen, psychological insight, and a global perspective positions her as a strategic visionary, making her an indispensable partner for businesses navigating the next stage of their growth.
Team Leader
Deepika plays a pivotal role as the leader of Streamline’s execution team, transforming the strategies developed by Vic and Shivani into impactful, results-driven actions. With a strong emphasis on precision and creativity, she ensures every campaign is executed flawlessly to maximize value for clients.
Her expertise includes managing automated CRM systems for seamless email campaigns, overseeing social media posting, crafting compelling ads, and facilitating affiliate marketing and joint ventures. Deepika ensures that every element of the marketing plan is implemented with excellence, enabling clients to focus on their core operations while achieving their business goals.
Beyond execution, Deepika and her team are dedicated to measuring and analyzing the outcomes of marketing initiatives. By leveraging data insights, she provides clients with actionable recommendations to optimize strategies and enhance results, ensuring every effort delivers maximum impact.
“Only half of your marketing efforts will deliver results. The challenge is knowing which half—and the solution is to measure everything and adjust accordingly”
At Streamlined Marketing,
our goal is to remain small and agile, allowing us to provide highly affordable and personalized services to our clients.