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Clients

CLIENT PROFILE: An innovative e-learning platform delivering resilience training through weekly Zoom sessions paired with engaging e-learning modules.

 

SCOPE OF WORK: Resilient Mind engaged us to establish their presence in the behavioral health space. Collaborating with thought-leading clinicians, we created a comprehensive marketing strategy, shaping the brand and executing key campaigns to build engagement. Some of the elements we worked on were:

  • Developing an Interactive Website: Designed to attract prospects through free offerings, ultimately leading to sales presentations.
  • Video Library Creation: Educational and promotional videos supporting the program’s objectives.
  • Content Marketing: Weekly blogs repurposed into compelling social media campaigns.
  • Affiliate Marketing: Partnerships with organizations incentivized to promote the program.

 

OUTCOME: 

  • Successfully engaged 500+ participants within six months of launch.
  • Secured corporate adoption by 12 businesses within the first year.
  • Achieved brand recognition in the behavioral health community by year two, attracting stakeholders and thought leaders.

CLIENT PROFILE: Duracan is a trusted environmental testing laboratory specializing in affordable and reliable services for environmental consultants, and general contractors across Canada.

 

SCOPE OF WORK: Develop a comprehensive email marketing strategy to onboard more clients for their environmental testing services. With a focus on targeted outreach and data-driven engagement, the campaign aimed to build awareness, highlighting Duracan’s unique value proposition, and drive client acquisition across Canada.

 

OUR JOB INVOLVED:

Strategic Planning: Collaborating with Duracan’s leadership to define goals, clarify messaging, and create a detailed email marketing plan.

EXECUTION:

  • Designing a three-phase email drip campaign to raise awareness, emphasize Duracan’s affordability and reliability, and encourage bookings.
  • Creating personalized email content showcasing Duracan’s cost-effectiveness, ease of use, and fast, accredited results.
  • Setting up tracking mechanisms to measure engagement, optimize messaging, and refine the campaign strategy.

 

OUTCOME:

  • Strong Client Relationship: With prior experience developing software for Duracan, we have established trust, positioning us as a reliable partner for their marketing efforts.
  • Initial Planning Phase Underway: We are working closely with Duracan’s leadership to create a robust and data-driven email marketing plan aligned with their goals.
  • Clear Direction Established: Early progress has laid the groundwork for a scalable email campaign that will drive client acquisition and strengthen Duracan’s market presence.
  • Trusted Partner Role: Leveraging our previous success and understanding of Duracan’s business, we are well-positioned to deliver impactful marketing solutions.

CLIENT PROFILE: A pioneering initiative by Calgary West Central Primary Care Network to enhance preventive healthcare and optimize doctor-patient interactions.

 

SCOPE OF WORK: We facilitated strategic planning sessions to define goals and execution plans, resulting in:

  • Innovative Wallet Card Program: Simplifying patient education with resourceful health cards.
  • Awareness Campaigns: Video promotions and posters in clinics to inform patients about the initiative.
  • Email Campaigns: Automated CRM-driven communications to encourage self-care practices.

 

OUTCOMES:

  • Achieved a 23% reduction in doctor visits over two years.
  • Successfully implemented the program across 400 clinics, benefiting both patients and healthcare providers.

CLIENT PROFILE: CAD Staffing is a healthcare staffing agency dedicated to solving critical staffing challenges for hospitals, clinics, long-term care facilities, and retirement homes.

 

SCOPE OF WORK: CAD Staffing approached our agency to enhance their marketing efforts, improve lead generation, and establish a stronger presence in the healthcare staffing industry.

 

OUR SCOPE OF WORK INCLUDES:

  • Cold Calling: Identifying and reaching out to potential clients to generate leads and set the stage for further engagement.
  • Advertising Campaigns: Managing and optimizing Meta and Google Ads to target hospitals, clinics, and care homes effectively.
  • Appointment Setting: Scheduling meetings with prospective clients to discuss tailored staffing solutions.
  • CRM Management: Organizing and maintaining prospect data to streamline follow-ups and track progress.
  • Email Follow-Up: Crafting personalized follow-up emails to nurture leads and encourage conversions.
  • Administrative Tasks: Assisting with contracts, proposals, and other essential documentation to support the sales process.

 

OUTCOMES: The campaign is currently in its third month and is just beginning to produce results. We will provide an update once we have empirical data to share about the impact of our efforts.

CLIENT PROFILE: An online health risk assessment tool designed to promote employee wellness in large corporations.

 

SCOPE  OF WORK: We supported HRA’s marketing strategy with trust-building and lead-generation campaigns. Our digital marketing efforts included:

  • Email Marketing Campaigns: Regular newsletters and promotional emails to educate employees about health risk appraisals.
  • Social Proof Integration: Highlighted testimonials and success stories to establish credibility.
  • Content Marketing: Developed blogs and articles addressing employee concerns about data security and privacy.
  • Incentivized Campaigns: Used workplace posters and emails offering incentives for completing health assessments.

 

OUTCOMES: Successfully improved trust and engagement, resulting in wide adoption of the HRA initiative by 56 organizations across North America.

CLIENT PROFILE: An outcome-measuring tool for therapists and counselors to enhance their practice.

 

SCOPE OF WORK: Our team designed and executed a comprehensive digital marketing campaign to position MyOutcomes as a leader in its field. Services included:

  • Content Marketing: Developed high-quality blogs and e-books to educate therapists on outcome measurement.
  • Email Campaigns: Engaged prospects with informative email series and automated follow-ups.
  • Social Media Management: Increased visibility by repurposing blogs into social media posts and leveraging targeted ads.
  • Search Advertising: Implemented Google Ads campaigns targeting keywords like “therapy outcome measurement tools.”
  • Sales Enablement: Supported the sales team with leads and training materials.

 

OUTCOME: 

  • Revenue Growth: Sales revenues tripled within two years of the initial campaign launch.
  • Industry Recognition: Won the prestigious 2015 UK Mental Health Innovation of the Year award.
  • User Adoption: Over 3,000 therapists from government and private mental health agencies adopted MyOutcomes.
  • Geographic Reach: Users span Canada, the US, and 20 additional countries.
  • Notable Clients: Includes organizations like the US military, Johns Hopkins University, and 23 other universities.
  • Ongoing Partnership: Streamline has been overseeing MyOutcomes’ marketing activities and sales for six consecutive years.

CLIENT PROFILE: A software provider for healthcare enterprises.

 

SCOPE OF WORK: Streamline developed a marketing and sales plan to position Ormed as a trusted provider in the healthcare software space. Key elements included:

  • Marketing and sales plan: Developed a detailed marketing and sales plan to position Ormed for growth. Optimized website content to rank for “enterprise software for healthcare” and related terms.
  • Thought Leadership: Created whitepapers and case studies to showcase expertise.
  • Sales Enablement: Equipped Ormed’s team with a detailed, actionable marketing plan.

 

OUTCOME: While the client executed the plan internally, they returned to Streamline for ongoing adjustments.

CLIENT PROFILE: A corporate wellness program offering a range of tools and workshops.

 

SCOPE OF WORK: We delivered a three-year marketing campaign featuring:

  • Integrated Strategies: Social media, advertising, and sales enablement.
  • Sales Leadership: Management of a part-time sales force to drive adoption

 

OUTCOME: Engaged over 60,000 employees, solidifying Wellness Factors’ presence in corporate wellness.